Optimized for Humans, Not Spiders!
The ranking system for the search engines has been totally rebuilt to lend weight to social media. This allows your company to stand out for actual relevance rather than just packing the page with worlds. This is leading most companies to focus on content marketing instead of trying to manipulate the SEO wording as they did in the past. This makes the search engines smarter and keeps you from having to compete with those just gaming the system, you can play the algorithm based on your actual importance.
The Impact of Social Media
The Google algorithm was adjusted to account for how information was being shared over the web and this began the push for content marketing. The more your information is passed around via social media the higher your ranking will climb. This change to the algorithm hurt many businesses that were just stacking pages with irrelevant words and the content farms have begun to disappear. This change did not affect the social media sites and allows you to take advantage of the new system.
Be One of a Kind in Order to Stand Out
With the new interest in content marketing you are no longer forced to work with only words. You can utilize video and audio to increase your impact on the Google algorithm and become more important than SEO packed pages. By altering how you acquire an audience you can work with social media to increase your viewership. In fact content marketing is making the web a more useful place for both businesses and the users.
Build Your Own Interaction Within Your Website
You can increase your ranking by building interactive portions of your website. Getting users to click on the various buttons can lead them to other site in order to share your information and raise your final ranking. You can place the widgets given out by the different social networking sites so you can further spread the word. You will get people to share your site more effectively by making it as easy as possible.
Getting the spider out of SEO ranking is helping to make content marketing much more important. By adding the human side back to the search engine you can really take advantage of the web in a more useful way. Eventually people will find a way to exploit the new algorithm too, but for now you can really take advantage of the legitimacy of the new search. Content marketing can increase your business and you can spend less money doing it. By working the content you can make your information useful and highly ranked without paying a fortune for it. You can forward your goals by using social media to its full capabilities.
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